TL;DR: Velosify and Velocify are different products. Velosify (this site) is a modern B2B lead-generation + CRM platform built in 2026. Velocify was an early-2010s lead-distribution tool for the mortgage industry, acquired by Ellie Mae in 2017 and folded into ICE Mortgage Technology — largely sunset for non-mortgage use cases.
| Velosify | Velocify | |
|---|---|---|
| Category | B2B lead-gen + CRM | Lead distribution (legacy) |
| Founded | 2026 | 2007 (as Leads360) |
| Primary vertical | General B2B / cold calling | Mortgage |
| Lead sourcing | Google Maps scraper, CSV, ad webhooks | Inbound web forms, lead vendors |
| Phone verification | Mobile vs landline tagging built-in | Not native |
| Dialer | Built-in (Twilio-backed) | Third-party integrations |
| Pricing | Self-serve SaaS | Enterprise / quoted |
| Active | Yes | Rolled into ICE Mortgage Technology |
What is Velocify?
Velocify (originally launched in 2007 as Leads360) was a sales lead-distribution platform widely adopted in the mortgage industry for routing inbound leads to loan officers in real time. Ellie Mae acquired Velocify in 2017, and Ellie Mae itself was acquired by ICE (Intercontinental Exchange) in 2020 and rolled into ICE Mortgage Technology. Today the Velocify name primarily lives on inside the ICE Mortgage product suite — it's no longer marketed as a standalone tool for general B2B sales.
What is Velosify?
Velosify is a B2B lead-generation + CRM platform launched in 2026 by Velosify AI, Inc. It's designed around the workflow of outbound cold callers: scrape leads from Google Maps, verify which phone numbers are mobile vs landline, organize them in a pipeline, and dial through Twilio — all in one workspace. For a deeper overview see What is Velosify?
Feature-by-feature comparison
Lead sourcing
Velosify ships with a built-in Google Maps scraper. Type a ZIP code and a business category, get verified leads in 60 seconds.
Velocify didn't source leads — it distributed them. Customers brought their own inbound leads from web forms or paid lead vendors, and Velocify routed them to the next available rep.
Phone-line verification
Velosify runs every number through a carrier lookup and tags it as mobile, landline, VoIP, or toll-free before it appears in your dial list. Filter to mobile-only and connect with business owners directly.
Velocify didn't include line-type verification natively — it relied on the data quality of whatever lead source you fed it.
Dialer
Velosify has a built-in power dialer that routes through your own Twilio account, tracks duration, captures voicemail, and persists dial-session state across reloads.
Velocify integrated with third-party dialers (Five9, RingCentral, etc.) rather than shipping its own.
Pricing model
Velosify is self-serve SaaS with monthly pricing. Sign up at crm.velosify.ai/signup in under two minutes.
Velocify was sold as enterprise software with quote-based pricing and a long sales cycle.
Which should you choose?
If you're in mortgage origination and you need inbound-lead distribution tied to an LOS (loan origination system), the modern descendant of Velocify lives inside ICE Mortgage Technology — start there.
If you're doing outbound B2B sales — cold calling local businesses, running ad-funded lead campaigns, building a prospect list from scratch — Velosify is built exactly for that use case.
Frequently asked questions
Is Velosify the same as Velocify?
No. They are unrelated products. Velocify was launched in 2007 and acquired in 2017. Velosify launched in 2026 and is built by Velosify AI, Inc.
Did Velosify come from the Velocify team?
No. There's no shared founding team, no shared codebase, and no shared funding history. The name similarity is coincidental — both derive from the Latin velox (swift).
Can I migrate from Velocify to Velosify?
Yes — Velosify supports CSV import for contacts, companies, deals, and activity logs. Export your data from Velocify (or ICE Mortgage), then drag the CSV onto the Contacts page in Velosify and your leads land instantly.
Is Velosify cheaper than Velocify?
Velosify is self-serve SaaS — pricing is published at crm.velosify.ai/signup. Velocify, when it was sold standalone, was enterprise-priced with no public pricing. Most teams will find Velosify substantially cheaper, but the right answer depends on seat count and usage.